A bit about us

As online retailers and marketeers we learned the hard way about the importance of keeping advertising costs under control without sacrificing sales.

As quantitative scientists we also learned about the power of Artificial Intelligence. Through AI, machines are capable of doing things far beyond the abilities of human beings. Yet, human beings can do things far beyond what any machine is capable of doing.

So we really believe in the meaningful combination of the two.

Our background

Educated at some of the finest universities in the world, ad_infinitum’s founders are deeply rooted in quantitative science and business through decades of collective working experience.

Prior to the online marketing business we worked on AI algorithms in the medical (DNA Sequencing / Human Genome analysis) and financial (real time trading on global financial markets) industries in which quantitative techniques are developed and deployed that are not yet exploited in online marketing.

At ad_infinitum we bring the latest AI techniques to the online marketing domain.

Our values

Technology-driven

At ad_infinitum we do value marketing. However, when challenged to prioritise either marketing or technology we will always let technology prevail. We are a technology-driven company.

100% focus on bidding

Our goal is not to make the lives of online marketeers easier. Our goal is to make them more succesful by bidding on their behalf. “Bidding” is our game. Nothing more, nothing less.

Globally oriented - by design

Operating out of Düsseldorf / Germany and The Netherlands our company was ‘born global’. From day 1 we have worked with international clients.

Our vision

Pay-Per-Click advertising is the form of online advertising that has the most direct impact on shopper’s behaviour. Whether on search engines like Google or Bing, on product comparison sites like Google Shopping or on marketplaces like Amazon or eBay. We foresee a strong increase in the importance of PPC advertising, in relative and absolute terms.

Advertising spots are auctioned through highly sophisticated algorithms and the efficiency of the bidding proces in these auctions is decisive for business success. We are convinced that expert support in this highly specialised discipline is indispensable for any serious online retailer.

ad_infinitum’s algorithms participate in PPC auctions on behalf retailers with the aim of increasing advertising efficiency while streamlining operations.

“IN GOD WE TRUST; EVERYBODY ELSE BRING DATA!”

– Anonymus

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About ad_infinitum

A TEAM OF SEASONED ONLINE MARKETEERS WITH A BUNCH OF EXCEPTIONAL DATA SCIENTISTS